The Key Concept


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Main touchpoints in the service design experience are a “key”, a website and the actual legacy that will be inherited (can be a book, letters, etc.).

The key is a physical object chosen by the customer. This object will be used as a password to open the website to his/her legacy, his object is unique to every customer. Once used to open the webside, the key allows to travel back in time so that the user can see his/her data uploaded or taken a year ago.

The website is linked to social networks, nevertheless it is a personal private space to the
customer. The content from social networks acts as a starting point to make it easier to add additional stories that bring pictures and data from social networks into context. The additional stories can be read a year in the future and there can be new content again so that the website can show age by a growing information stream. With this site a digital legacy can be build.

After one dies the site and the complete legacy can be inherited. The customer can give the object to someone else. By using this object a page can be opened and the form of the legacy can be chosen.

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