The Twain Phenomenon

Is a life about the legacy? Mark Twain autobiography was published this year and it is not just any book it is a 100 year old one. Twain used a pretty brilliant marketing strategy to manage his brand in order to live for ever: he imposed an century-long embargo on his book. With the result that the non linear written autobiography is sold out. Interestingly Twain planned every single aspect of that book and for example let 3 previous editions be published to ensure that the “Twain reputation” increases. A very interesting example of the issue of planning your life after death and leaving a legacy. (More information can be found here. Thank you Elliott for the link).

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