Structured Brainstorming

In order to continue with the ideation phase (with the goal to determine concepts worth moving forward) I try to structure the brainstorming. This structure should help me look at the problem form different angles. More information about Ideation and Design Principles can be found here.

Pain Points

  1. Entry-point – Make people think about death
  2. Maintain – Visiting the service in a regular basis (not only decide once and never come back)
  3. Curate – What parts of a users data are really important and are telling a story that further generations can understand
  4. Creating meaning – Why do things become meaningful for individuals and future generations. The service should reflect that this is a long-lasting experience


  1. Milestones – Creating smaller goals to work towards
  2. Tangible – Meaningful objects that can carry important data
  3. Birth – Not only death could be a reason to enter the service, but birth (creating a legacy for ones child)

Process Moments

  1. To bequeath during lifetime
  2. Milestones in life – Graduation, birth, wedding, birthdays, 1st school day, 1st love, family gathering
  3. The process of daily updates
  4. Funeral


  1. Families and close friends – People that are very important in ones life, that might only be a handful.


Those are experiences that possibly are far away from my project: Tree (woods), floor clock, rocker chair, sailing tour, cooking, walking, a guided experience in a museum, vacation, days, concerts, dinner on a big table, migrating birds, tides

I created the mood-board based on some of the metaphors.

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